Receipts to Keep Fighting

70% of black Brazilians have already suffered racism in businesses. One of the most common aggressions is disguised as a safety protocol. They are constantly demanded to show the receipt of their purchases when leaving a shop, while white people are not. That's why Racismo Zero, Brazil's largest program against racism in retail stores, created a simple plug-in that turns every receipt printer into an anti-racist device.

🥈 Cannes Lions 2023 // Outdoor
🥉 Cannes Lions 2023 // Direct
🥉 Clio Awards 2023 // Digital/Mobile